Ann Handley, Chief Content Officer, MarketingProfs, and Co-Author of Content Rules held a webinar focusing on why writing matters, tips & tricks to become a better, more confident writer, and how writing and journalism fundamentals turn meh content into something worth writing home about in her webinar, The Non-Boring, Actionable & Useful Writing Rules for PR. This topic is important to PR professionals and has been sponsored by Cision, where PR and Media Connect. Cision is the perfect credible sponsor for this webinar because it’s the spot where communicators turn to help target their pitches, connecting with audiences and monitoring coverage and measuring results. It’s also the place where members of the media turn to find leads, specific coverage, and to discover professional opportunities while gaining industry insights.
The purpose of the webinar focuses on how to write better and creating ridiculously good content. Ann Handley believes writing is a fundamental of communicating and has focused her content on what people think writing is, what writing actually is, what “good writing” isn’t, that there is no one way to write, and the reasoning behind why writing matters in PR.
“Just like a solid carpenter knows how to use a hammer that he may keep in his truck, I think all of us as PR professionals,marketers, and communicators really need to know how to write incredibly well. Writing is not not one of those things that are reserved for a gifted few.” – Ann Handley
Ann Handley is an engaging presenter and kept the focus of why writing rules in PR interesting and formal. The webinar achieved its goals of informing the viewer on the professional and human reasons that writing matters in PR. The webinar also shows that content is the corner store of marketing. Everybody out there is creating content it’s really hard to break through and be unique. The outcome of the webinar shows that in reality, companies who are killing it with content and social media don’t have a strategy! Only 44% of those marketers say they have a content strategy, and only 42% of marketers say their content is effective.
According to the Importance of Written Communication in Public Relations Practice, “written communication is an essential part of a successful public relations plan. Understanding the importance of written communication in public relations practice will assist you in making good corporate policies. With properly structured written communication, there is less room for misinterpretation than with verbal communication.” Thanks to Ann Handley’s PR writing rules future PR communication can be improved.
The 14 ½ minute webinar was streamed on August 20, 2014 at 2PM ET. This event would be categorized as an educational event. This webinar was apart of a PR campaign for Ann Handleys book, Everybody Writes that was set to release September 2014. This event was promoted through Cision and was displayed through screenshare.
The webinar has been posted to Anne’s website, and other media outlets. To watch the full webinar please visit The Non-Boring, Actionable & Useful Writing Rules for PR or watch the video above.